Overview

• The governor’s official press office account has spent recent weeks mirroring the president’s all-caps, insult-heavy voice to taunt him and his allies.
• Fox News personalities objected on air, with Dana Perino saying “you have to stop it with the Twitter thing” and Sean Hannity calling the style “performative confrontational.”
• Engagement has spiked, with roughly 250,000 new followers and more than 225 million impressions since early August, according to news reports.
• The posts are yoked to Newsom’s push to rewrite California’s congressional districts after lawmakers advanced a ballot measure that sets a November special election.
• Coverage has flagged credibility risks, noting at least one meme falsely claimed there were “worldwide calls” for a Nobel Peace Prize.