Overview

• Agens returns to the market with a model that blends its 1960s creative legacy with digital technologies and AI.
• Early assignments include campaigns for Siam, Philco, Atma and Head & Shoulders.
• The leadership team features María Cherñajovsky as executive director, Marcelo Romeo as CEO and partner, Silvina Seiguer as director of Business & Innovation, and CCOs Nicolás Zarlenga and Federico Plaza Montero, with Florencia Cherñajovsky leading art and culture projects.
• Newsan describes the move as a strategic step to integrate the group’s capabilities, emphasizing marketing’s role in brand development, according to CEO Luis Galli.
• Positioned to serve more than 40 Newsan brands and win external clients, the relaunch was announced through specialized media and on LinkedIn.