Overview

• Grupo Newsan bought a 50% stake in Argentine fragrance and beauty firm Cdimex, with no purchase price disclosed.
• The deal spans production, importation, distribution and licensing across perfumes, makeup, skincare, bath products and sunscreens.
• Cdimex, founded by the Cortassa family, leads the semiselective segment with six of Argentina’s ten best‑selling perfume brands, according to Circana.
• Cdimex will continue to operate independently under joint management, combining Newsan’s scale with Cdimex’s category expertise.
• The move follows Newsan’s 2024 acquisition of P&G’s local operations and supports a stated goal of reaching US$1 billion in annual consumer revenue.