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News of Maduro’s Capture Fuels T‑Shirt Boom in Lima’s Gamarra

Print shops turned viral images into shirts within hours, tapping demand from Venezuelans in Peru.

Overview

  • Merchants in the Gamarra district began selling designs on January 3, timed to the announcements of Nicolás Maduro’s capture.
  • Shirts depict Maduro as a prisoner, including the widely shared gray‑hoodie image, with slogans such as “El verdugo cayó,” “Capturado,” and “Venezuela libre.”
  • Designer Yanelis Torres says production started the morning the news broke, with early prints generated using AI before an official photo circulated.
  • Vendors report strong interest from Venezuelan migrants and Peruvians with migrant relatives, including a single purchase of more than 100 shirts and cumulative sales exceeding 1,000.
  • Prices start at 20 soles, and custom orders are available at Gamarra shops, including one located on jirón Hipólito Unanue.