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NewJeans Releases 'Bubble Gum' Music Video Amid Internal Label Conflicts

The popular K-pop group NewJeans has released a playful new music video for 'Bubble Gum,' even as tensions escalate within their managing company, Hybe.

Overview

  • NewJeans dropped their music video for 'Bubble Gum' on April 26, marking their first release in nine months.
  • The video features the group in a beach setting, engaging in activities like blowing bubbles and playing in the waves, set to a bouncy pop soundtrack.
  • Amidst the release, Hybe, the parent company of NewJeans' label, is embroiled in a legal dispute with label CEO Min Hee-jin over alleged breach of trust.
  • Stocks of Hybe fell by 15% following the accusations against Min, who has denied the allegations and expressed intentions to sue for damages.
  • Despite the ongoing legal issues, NewJeans is set to continue their music releases, with single albums 'How Sweet' and 'Supernatural' scheduled for release on May 24 and June 21, respectively.