NewJeans Releases 'Bubble Gum' Music Video Amid Internal Label Conflicts

The popular K-pop group NewJeans has released a playful new music video for 'Bubble Gum,' even as tensions escalate within their managing company, Hybe.

NewJeans dropped their music video for 'Bubble Gum' on April 26, marking their first release in nine months.
The video features the group in a beach setting, engaging in activities like blowing bubbles and playing in the waves, set to a bouncy pop soundtrack.
Amidst the release, Hybe, the parent company of NewJeans' label, is embroiled in a legal dispute with label CEO Min Hee-jin over alleged breach of trust.
Stocks of Hybe fell by 15% following the accusations against Min, who has denied the allegations and expressed intentions to sue for damages.
Despite the ongoing legal issues, NewJeans is set to continue their music releases, with single albums 'How Sweet' and 'Supernatural' scheduled for release on May 24 and June 21, respectively.