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3w ago

New Zealand Rugby and INEOS Resolve Sponsorship Dispute Through Confidential Settlement

The agreement ends months of conflict over a six-year sponsorship deal, with both parties expressing satisfaction and a commitment to move forward.

New Zealand All Blacks players train in Ineos-sponsored kit last year ahead of playing Australia in Sydney
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Overview

  • New Zealand Rugby and INEOS have reached a confidential settlement, resolving their dispute over a six-year sponsorship agreement signed in 2021.
  • The conflict began in January 2025 when INEOS sought to exit the deal three years early, citing financial pressures and cost-saving measures.
  • In February 2025, New Zealand Rugby initiated legal action, accusing INEOS of failing to pay the first installment of the 2025 sponsorship fee.
  • Both organizations confirmed satisfaction with the settlement outcome, though specific terms remain undisclosed.
  • The dispute highlights broader challenges in sports sponsorships as economic pressures impact corporate commitments across various industries.