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New York Times Tops 12 Million Subscribers as Q3 Beat Lifts Outlook

Bundling lifestyle and sports products with the core news report is driving faster subscriber growth and a stronger revenue mix.

Overview

  • NYT added about 460,000 net digital-only subscribers in the third quarter, pushing total subscribers past 12 million.
  • Digital-only subscription revenue rose 14% to $367.4 million as average revenue per user increased 3.6% to $9.79.
  • Digital advertising revenue jumped 20.3% on strong marketer demand and new ad supply.
  • The company guided fourth-quarter total subscription revenue growth of 8%–10% and projected digital-only subscription gains of 13%–16%, with digital ad growth in the mid-to-high teens.
  • Bundling of news with Games, Cooking and The Athletic helped offset declines in news-only plans; shares rose about 4% in premarket trading, and the company recorded a $2.4 million pre-tax cost tied to its OpenAI/Microsoft lawsuit.