New York Sues JBS for Misleading Sustainability Claims

The lawsuit alleges the meatpacking giant falsely advertised its climate goals, exploiting consumer trust.

New York Attorney General Letitia James has filed a lawsuit against JBS, the world's largest meatpacker, for misleading consumers with false sustainability claims.
The lawsuit accuses JBS of falsely advertising its commitment to achieving net zero greenhouse gas emissions by 2040 without a viable plan.
JBS's misleading sustainability claims are said to exploit consumers' desire for environmentally friendly choices, according to James.
The lawsuit seeks to end JBS's 'Net Zero by 2040' campaign, return profits from misleading practices, and impose penalties of at least $5,000 per violation.
JBS defends its sustainability efforts, stating it will continue to work with partners to feed a growing population while reducing environmental impact.