Overview
- Platforms using infinite scroll, autoplay, algorithmic feeds, like counts, or push notifications must carry labels about potential mental health risks to young users.
- Warnings must appear when a young user first encounters a covered feature and reappear periodically, and users cannot bypass them.
- The law will take effect 180 days after the attorney general and the Office of Mental Health finalize rules that detail label content and timing.
- The requirements apply to conduct occurring partly or wholly in New York and do not apply when a platform is accessed by users physically outside the state.
- Major platforms had not issued immediate public responses, and the move places New York alongside states such as California and Minnesota as Australia enforces an under‑16 social media ban.