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New York Proposes Sweeping BNPL Rules, Kicking Off Comment Process

The draft would fold BNPL into New York’s credit rules with licensing, a 16% interest ceiling, tight fee limits, TILA‑style safeguards.

Overview

  • NYDFS released a proposed rule that covers both zero‑interest pay‑in‑four plans and interest‑bearing purchase‑money BNPL loans offered to New York consumers.
  • Non‑exempt providers must obtain a BNPL license, while state‑chartered banks and credit unions need DFS authorization and product‑specific category permissions; federally chartered institutions are exempt.
  • Pricing is constrained by a 16% APR cap on interest‑bearing loans and a safe‑harbor late fee of up to $8 per violation, alongside restrictions on multiple fees for a single event and payment‑attempt limits.
  • The proposal imposes TILA‑like pre‑ and post‑transaction disclosures, periodic statements with specific delivery timing, credit‑card‑style dispute and unauthorized‑use procedures, and bans cross‑defaults.
  • Lenders would be required to conduct reasonable, risk‑based underwriting and comply with strict data‑consent rules that limit non‑servicing uses of consumer data, as DFS takes pre‑proposal comments through March 5 before a 60‑day formal comment period and a 180‑day post‑adoption effective timeline with transitional licensing.