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New York Post’s Soviet-Style Mamdani Cover Becomes Viral Collectible, From Sellouts to $75 Merch

Mamdani backers are buying the issue, turning a hostile depiction into a sought-after souvenir.

Overview

  • The Post published the “On your Marx, get set, Zo!” front page within hours of Zohran Mamdani’s mayoral win, portraying him with Soviet-style imagery.
  • Copies quickly sold out across many New York City newsstands, including a Bed-Stuy shop that posted a “No NY Post” sign after demand surged.
  • Resale listings on eBay proliferated, with reported sales at $14.25, $20 and $25, and at least one auction closing at $355.
  • The newspaper is monetizing the moment with official memorabilia, including a 12-by-12 metal print of the cover priced at $75.
  • Even as supporters hunted for copies, the Post maintained a sharply critical stance, underscored by a Michael Goodwin column warning business and political leaders.