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New York Outlaws Sweepstakes-Style Social Games, Maine Bill Targets Similar Ban as Industry Pushes Back

The Social Gaming Leadership Alliance cites outside research projecting hundreds of millions in lost economic activity, urging regulation over prohibition.

Overview

  • New York Governor Kathy Hochul signed S5935A to ban sweepstakes casino platforms that use dual-currency systems, with immediate effect and fines of $10,000 to $100,000 plus potential license ineligibility or loss.
  • The law covers operators as well as supporting businesses such as payment processors and geolocation providers, and follows June cease‑and‑desist actions by the state Attorney General against 26 operators.
  • Maine’s LD 2007 would classify operating or promoting online sweepstakes as unlawful gambling, impose civil fines of $10,000 to $100,000, and jeopardize eligibility for state gaming licenses.
  • The SGLA condemned New York’s move as rushed and warns Maine’s proposal would stifle innovation, citing Eilers & Krejcik research estimating about $230 million in 2024 economic contribution in New York and projecting tens of millions in potential state revenue under regulation.
  • The push in New York and Maine reflects a wider state trend, with reports of similar bans enacted this year in states including California, and the SGLA positioning for regulatory frameworks rather than outright prohibitions.