Overview
- Gov. Kathy Hochul signed S4505/A5346, requiring platforms to show warnings tied to features such as infinite scroll, autoplay, algorithmic feeds, like counts and push notifications.
- Labels must appear when users first encounter these features and resurface periodically, and users cannot dismiss or bypass them.
- The New York attorney general can bring civil actions with penalties of up to $5,000 per violation against companies that fail to comply.
- The statute applies to conduct occurring partly or wholly within New York and does not cover users physically outside the state.
- Implementation details, including exact label design and timelines, have not been disclosed, and major platforms have not issued formal responses as New York joins other jurisdictions taking similar steps.