Overview
- The law covers infinite scroll, auto-play, algorithm-driven feeds and other “addictive feeds” used by platforms including TikTok, Instagram, Facebook, Snapchat and YouTube.
- Labels must appear to users in New York when those features are engaged, with the policy aimed at protecting children and teens.
- Jurisdiction is limited to conduct occurring partly or wholly in New York and does not extend to users physically outside the state.
- Governor Kathy Hochul compared the required notices to consumer warnings on products like tobacco and plastic packaging that flag health risks.
- The action tracks a wider policy push, including Australia’s recent under‑16 limits and measures in California and Minnesota, while TikTok, Snap, Meta and Alphabet did not immediately comment.