Overview

• 'Surprise Scoop' in East Village, New York, offers customers two scoops of ice cream with flavors chosen by the shop.
• The shop operates with a minimalist design and automated service, featuring payment screens and a small delivery window.
• Flavors include options like chocolate, strawberry, and coffee, with toppings such as syrup, sprinkles, or cherries.
• Priced at approximately $10, the ice cream has been criticized by some customers as expensive for the quality offered.
• The concept reflects a broader trend of surprise-based retail experiences, seen in other industries like bookstores offering wrapped, mystery books.