Overview
- Introduction 891-A, which the Council passed 44–5 on Thursday, November 12, 2026, prohibits businesses from using algorithms or consumers' personal data to set individualized prices for identical goods or services.
- The measure authorizes the Department of Consumer and Worker Protection to investigate complaints and seek civil penalties up to $1,000 for each affected customer or transaction.
- The final text preserves ordinary promotions and loyalty rewards, exempts regulated pricing such as insurance and credit, and requires DCWP to give qualifying small businesses notice plus 30 days to correct a first violation before fines may be imposed.
- DCWP backed the revised bill but had urged adding a private right of action that was not included, and the city's fiscal estimate funds four new DCWP positions to support enforcement and analysis.
- A companion One Fair Price Act passed the state Legislature in June and now sits with Gov. Kathy Hochul as business groups lobby for changes they say are needed to protect targeted discounts and small firms.