Overview
- Mayor Zohran Mamdani announced the Click-to-Cancel rule Friday, and the regulation will take effect on October 1, 2026.
- The rule requires businesses to let consumers cancel a subscription using the same easy method they used to sign up, including online sign-ups and free trials that roll into paid plans.
- Enforcement will be handled by the Department of Consumer and Worker Protection through 311 complaints, with consumer restitution and civil fines starting at $525 per violation.
- The announcement included Lina Khan as an adviser to the mayor and follows the Eighth Circuit’s 2025 vacatur of a near-identical FTC rule after industry litigation.
- The city paired Click-to-Cancel with a proposed all-in pricing junk-fees rule headed for a public hearing on August 7, 2026, and think-tank estimates put possible annual savings for New Yorkers between about $21.5 million and $162.5 million.