Overview
- Regional guides highlight core practices such as eating 12 grapes, using lentils, wearing colored underwear, walking with a suitcase after midnight, sweeping the home and lighting candles to symbolize goals for 2026.
- Color advice leads the season, with yellow or gold tied to money, red to love or—per some seers—protection in 2026, green to health and white to peace, as psychologists note that color choices help people organize intentions.
- Feng Shui and esoteric recommendations emphasize pre‑midnight cleanses and visualization, from decluttering spaces and using violet candles to the trending champagne bath and vision boards to “make space” for prosperity.
- Celebrities fuel interest by sharing personal customs, including Galilea Montijo’s lentils for wealth, Carlos Rivera’s inverted underwear for luck and Thalía’s written decrees that are kept or burned at midnight.
- Economists describe a short seasonal market for ritual goods, estimating Peruvian families spend about 25–50 soles and noting informal sales of candles, herbs and amulets peak through Jan. 6.