Overview
- NDTV Profit reports grape inventories running low on Blinkit, Zepto and Swiggy Instamart just hours before midnight on December 31, 2025.
- Blinkit CEO Albinder Dhindsa previously said December 31, 2024 marked the platform’s highest single‑day grape orders, and 2025 reporting points to comparable late‑day strain.
- India Today notes Blinkit is selling a themed “Good Luck Grapes” box with exactly 12 grapes to meet surging demand.
- The practice, rooted in Spain and parts of Latin America, has been propelled into the mainstream by Modern Family references and viral TikTok and Reddit posts.
- Participants frequently describe the ritual as a mental reset or manifestation aid rather than literal magic, often pairing each grape with a specific intention at the chimes before midnight.