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New U.S. Tariffs Threaten Nike's Supply Chain, Stock Drops 7%

President Trump’s reciprocal tariffs target Vietnam, China, and other key manufacturing hubs, raising costs for Nike and shaking global markets.

A drone view shows containers on a ship on the day U.S. President Donald Trump is set to announce new tariffs, at the Port of Baltimore, Maryland, U.S., April 2, 2025. REUTERS/Evelyn Hockstein/File photo
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Vietnam's trade surplus with the United States doubled between 2017 and 2023
Vietnam was among the countries hardest hit by Trump's latest tariffs blitz

Overview

  • The U.S. announced new reciprocal tariffs, with Vietnam, Nike's largest manufacturing hub, facing a 46% rate, and China seeing an effective 54% rate.
  • Nike produces 50% of its footwear and 28% of its apparel in Vietnam, making the company particularly vulnerable to these tariffs.
  • The tariffs also impact other key Nike manufacturing markets, including Indonesia (32% tariff) and Cambodia (49% tariff).
  • Nike's stock fell 7% in after-market trading following the announcement, while the S&P 500 ETF dropped 2%, signaling broader economic concerns.
  • Nike has not yet issued a public response, leaving uncertainty about how it will address potential disruptions and increased costs.