Overview

• Amadeus’ global Connected Journeys survey of 9,500 travelers reports GenAI usage up 64% year over year, with 69% favoring biometric gateways and 66% showing strong interest in remote baggage check-in.
• Monetization signals are strong as 64% say they would pay for an in‑trip AI assistant and 17% would spend up to 5% of total trip value for the service.
• Benefits cited include time savings, personalization and discovery, yet 25% encountered outdated or inaccurate AI outputs and 25% said tools failed to capture preferences.
• Handling disruptions is decisive for loyalty, with about 80% judging providers by their response and 81% more likely to rebook after efficient, transparent management.
• Abta’s UK poll shows AI use for holiday inspiration doubled to 8% of adults, led by 18% of 25–34‑year‑olds, even as recommendations from friends and family remain the top source.