Overview
- A VCIOM survey finds average planned outlays of 59,824 rubles for the holidays, including 12,947 for the festive table, 21,635 for gifts, and 24,242 for children’s events and leisure.
- Research by Lime-Zaim indicates 54% start preparations only a few days before New Year’s Eve, and among those celebrating, 65% intend to stay home with family.
- An Odnoklassniki–YuMoney poll reports 52% of Gen Z prefer non-traditional celebrations, while a family dinner remains the main format for 76% of millennials, 63% of Gen X, and 67% of boomers.
- Webbankir’s polling shows 56.7% will not cut spending on gifts for loved ones and 51.1% will preserve the holiday table budget, with 21.3% saying they may use loans to fund celebrations.
- A Lemana Pro study notes 75% of respondents are willing to pay more for eco-friendly holiday décor, underscoring growing interest in sustainable seasonal purchases.