Overview
- VCIOM reports average planned New Year spending at 59,824 rubles, including 12,947 for the holiday table and 21,635 for gifts to relatives.
- Over a third of respondents plan to stay home for the holidays, with 37% choosing domestic celebrations over public events or travel.
- More than half say they will not cut budgets for gifts (56.7%) or the festive table (51.1%), while many expect to economize on trips and leisure.
- Generational patterns diverge: 52% of zoomers avoid traditional home celebrations, whereas family dinner remains the main format for millennials (76%), Gen X (63%) and boomers (67%).
- Younger adults report pragmatic and digital habits, with 20% using major sales, 13% saving bonuses or cashback, and 40% viewing a New Year social post as important.