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New Study Shows US Voters Share 90% of Core Values

Research highlights exaggerated perceptions of political division and calls for emphasizing commonalities to foster hope and trust.

This greater hope emerged because upon seeing the overlap, participants felt a deeper connection with voters from the other political camp. Credit: Neuroscience News
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Overview

  • Americans across political lines agree on most fundamental values, such as safety and helping others.
  • Misunderstanding of these shared values contributes to societal conflict and pessimism.
  • Participants felt more hopeful and trusting when shown evidence of common ground.
  • Researchers urge media and social scientists to highlight similarities alongside differences.
  • Study involved 2,529 voters and was published in Social Psychological and Personality Science.