Overview

• Scientists at the University of Amsterdam studied blushing by having young women sing karaoke and watch their performances.
• Brain scans showed increased activity in regions associated with emotions, not those related to self-reflection.
• Participants blushed more intensely when watching themselves sing compared to watching others.
• The study suggests blushing is an automatic reaction to social exposure, not a result of thinking about others' judgments.
• Further research is needed to see if these findings apply to males and a more diverse population.