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New Study Confirms Social Media Algorithms Suppress Women’s Health Posts

Essity and CensHERship demand updates to outdated filters after an experiment revealed dramatic drops in views and comments for women’s health content.

Overview

  • July 14–15 experiment found women’s health posts were over three times more likely to be blocked than men’s content due to flagged terms like “vagina” and “period.”
  • Aly Boghici’s posts on menopause and sexual health saw 66% fewer non-follower views and 69% fewer comments, while Justin Boghici’s men’s health posts experienced only a 16% view drop and a 76% comment increase.
  • Survey of 4,000 adults shows 77% oppose restrictions on medically accurate women’s health terminology when used in an educational context.
  • Essity—maker of Bodyform and Modibodi—partnered with campaign group CensHERship to expose algorithmic gender bias and push platforms for transparent, medically informed moderation rules.
  • Influencers warn that ongoing censorship could discourage creators from sharing critical women’s health information, further silencing taboo topics.