New Sports Streaming Service to Launch with Pete Distad as CEO

The joint venture by Disney, Fox, and Warner Bros. Discovery aims to target 'cord-nevers' with a fall 2024 launch.

Pete Distad, former Apple and Hulu executive, has been named CEO of a new sports streaming service backed by Disney, Fox, and Warner Bros. Discovery.
The service aims to cater to 'cord-nevers' and is expected to launch in fall 2024, targeting 50 to 60 million households.
Subscribers will have access to content from ESPN, Fox, Warner Bros. Discovery, and others, with options to bundle with Disney+, Hulu, and Max.
Pricing details are yet to be announced, but the service is anticipated to be more affordable than YouTube TV.
The venture will not compete for sports rights with its owners and will not create its own content but will focus on distribution and marketing.