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New Snack-Themed Labubu Series Triggers Dawn Queues and Rental Surge

Pop Mart’s June drop of snack-themed Labubu dolls has prompted pre-dawn queues for TikTok Shop restocks, with rental demand climbing, counterfeit fears growing.

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Overview

  • Pop Mart launched its ‘Monsters Wacky Mart’ snack-themed Labubu series in Asia in late June, introducing food-inspired characters to its blind-box line.
  • TikTok Shop’s late-June summer sale restocks sold out within hours in markets including the UK and the US, drawing collectors to queue before dawn at Pop Mart vending machines and stores.
  • Fashion rental platforms By Rotation and Hurr have expanded Labubu listings, offering daily rentals from around £3 as part of a growing accessory rental trend.
  • Rare Labubu editions continue fetching six-figure sums on secondary markets, highlighted by a child-sized figure that sold for more than $150,000.
  • Counterfeit Labubus known as ‘Lafufus’ proliferate on third-party sites, prompting collectors to verify authenticity with QR codes, blacklight foot tests and tooth counts.