New Reports Link Aldi and Rewe Store Brands to Big-Name Manufacturers

Overview

• On October 28, Chip.de identified several Aldi items made by well-known producers, including All Seasons Rahmspinat from Iglo (Nomad Foods), Biscotto coffee biscuits from Bahlsen, Goldähren zwieback from Brandt, Milsani yogurts with code DE BY 718 EG from Alois Müller GmbH, and Rio d’Oro orange juice from Valensina.
• Coverage on October 27 detailed Rewe’s ja! products tied to established firms, citing IK codes for items from Ehrmann (BY77727), Meggle (BY111), Frosta (HB-EFB048), The Lorenz Bahlsen Snack-World, and Wiesenhof (NI10203).
• Both reports explain how shoppers can confirm producers by checking the oval Identitätskennzeichen on packs or by searching the listed manufacturer address, such as the T. M.A. Handelsgesellschaft mbH address in Leppensdorf that leads to Sachsenmilch of the Müller group.
• Price checks highlight sizable savings, including a reported ~61% difference for Aldi’s Rio d’Oro orange juice versus Valensina and discounts for Rewe’s ja! items of roughly 47% to 74% depending on the product.
• The articles emphasize that private-label sourcing leverages the same or similar production lines as branded goods, offering lower prices through reduced marketing costs rather than lower product quality.