New NWSL expansion franchise Bay FC names Levi's executive Brady Stewart as its first CEO

Bay FC, the National Women's Soccer League's newest team set to begin play in 2024, has appointed Brady Stewart as its first CEO.
Stewart has a background in the consumer goods industry and previously led Levi's direct-to-consumer business in the US.
She will work closely with the team's co-founders, including investment firm Sixth Street and former USWNT players.
Stewart plans to focus on building a connection with fans, creating an inclusive culture, and increasing equity in the community.
Bay FC aims to become a global brand but will first focus on establishing a local fan base in the San Francisco Bay Area.