Overview

• Seventy-seven percent of respondents identify as sports fans, including 29 percent who call themselves big fans, while 23 percent say they are non-fans.
• League followership ranks nationally as NHL 58 percent, NFL 37 percent, MLB 34 percent, CFL 32 percent and NBA 29 percent.
• Beyond the top five, Formula 1 registers at 24 percent, tennis at 20 percent, the PGA Tour and MLS tie for eighth, and the PWHL and UFC complete the top ten.
• Among women, 50 percent follow the NHL and 15 percent follow the PWHL, with stated interest in the Toronto Tempo at 27 percent and the Northern Super League at 28 percent.
• Connor McDavid leads the favourite-athlete list ahead of Sidney Crosby, Cristiano Ronaldo, Lionel Messi and Auston Matthews, with junior circuits WHL and OHL ranking sixth in their regions if included.