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New Look Rolls Out First Loyalty Program Nationwide After 500,000-User Trial

The app-based scheme is designed to boost loyalty via weekly member prices, a 25% welcome offer, early sale access, with a target of 800,000 sign-ups this year.

Overview

  • Club New Look is now live across the UK following a soft launch that drew 500,000 customers, with a goal of reaching 800,000 members by the end of the financial year.
  • Membership is free and available through the New Look mobile app’s Profile screen, with member pricing applied automatically at checkout.
  • Perks include weekly Club Prices on select full-price items, early access to sales and new launches, and entry to member-only competitions.
  • The rollout supports New Look’s digital growth strategy following a £30m shareholder injection in April 2025 and a £100m refinancing completed in 2023.
  • The retailer operates about 338 UK stores, has recently restructured head-office roles, and its owners have reportedly explored a potential sale process with investment banks.