Overview
- State reinspections of 11 Apple Stores found missing price labels on display tables and accessories, plus absent refund notices at entrances and registers.
- The action traces to a 2017 consent order that required continuously available pricing rather than interactive digital displays.
- Under the settlement, Apple must plainly mark total prices, make them apparent on device screens with limited interaction, or place pricing next to merchandise.
- Apple may not require customers to interact with devices to see prices unless the price appears clearly and immediately, and it must conspicuously post refund policies.
- Attorney General Matthew J. Platkin criticized the company for repeated misconduct, and Apple has not commented on the agreement.