Overview
- Public records show a December Notice of Commencement for Suite C-22 filed by The First Raven LLC, a company tied to Gideon’s founder Steve Lewis.
- Fresh red-and-black, gothic-style window art now covers the storefront along with a door sign stating “Something New is Coming Soon,” though no Gideon’s logo is displayed.
- The site sits around the corner from the existing Gideon’s at Disney Springs, suggesting a separate venue rather than a simple expansion of the current shop.
- Gideon’s teased on Instagram that next year will bring “completely new things” and “an evolution,” a hint that has fueled but not confirmed expansion talk.
- A trademark for the name “Mourning Joe” filed by Lewis has prompted speculation about a coffee-focused concept, which has not been officially announced.