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New Gold 'Rose Garden' Sign at White House Draws Bipartisan Mockery

The gold lettering continues a personal branding push that has remade the grounds with Mar-a-Lago styling.

Overview

  • On Jan. 13, cursive gold letters reading “The Rose Garden” were affixed to the West Colonnade outside the West Wing.
  • The sign matches recent exterior labels for the Oval Office and a “Presidential Walk of Fame” running along the colonnade.
  • The colonnade exhibit features gold trim and presidential portraits curated by Trump, with Joe Biden’s image replaced by an autopen photo.
  • Conservatives joined liberal critics in calling the new sign tacky, with Erick Erickson and other Republican voices publicly ridiculing the change.
  • The Rose Garden area has been reworked since 2020 into a patio with concrete pavers, outdoor furniture and yellow umbrellas, which Trump has used for ceremonies and dinners.