Overview
- ADM's updated price lists effective January 16 show increases for Philip Morris brands, with Marlboro moving from €6.50 to €6.80 per pack.
- Retail changes of up to €0.30 per pack start now, with additional brand-by-brand tables to be published in the coming days.
- Heated tobacco products are excluded from this round, while excise coefficients on e‑liquids rise over 2026–2028 for both nicotine and nicotine‑free liquids.
- The law phases the minimum excise on cigarettes from €32 per 1,000 sticks in 2026 to €35.50 in 2027 and €38.50 in 2028.
- Revenue projections vary, with Assoutenti estimating €1.47 billion over 2026–2028 and separate reporting indicating about €900 million in 2026.