New Era for Women's Football in England: Nikki Doucet Outlines Vision for 'Project Moonshot'

The Women’s Super League and Women’s Championship to be run by new company 'NewCo', with focus on financial sustainability and fanbase expansion.

Nikki Doucet, the new CEO of the Women’s Super League (WSL) and Women’s Championship, has outlined her vision for the future of women's football in England, which includes maintaining the current league structures and promotion/relegation system.
Doucet, a former banker and Nike director, sees the new era of women's football as a start-up and aims to make the leagues financially sustainable. She has named her vision for the leagues 'Project Moonshot'.
The new company, temporarily named 'NewCo', will be owned by the 24 clubs and aims to complete the legal transition from the Football Association (FA) this summer.
Doucet has confirmed that NewCo is in talks with broadcasters about the rights to cover the leagues from next season, as the existing deal with the BBC and Sky expires this summer.
Doucet also emphasized the importance of understanding and expanding the fanbase, improving refereeing, and exploring potential for independent investment in the leagues.