New Brunswick Tories Opt for Minimalist Campaign Strategy

Progressive Conservative leader Blaine Higgs reduces public appearances and promises fewer commitments ahead of provincial election.

Since the election call on September 19, Progressive Conservative leader Blaine Higgs has had at least 10 days without public events.
Higgs's campaign is marked by significantly fewer election promises compared to the Liberals and Greens.
The Conservative platform includes 11 promises, notably a 2% cut to the harmonized sales tax, costing $450 million annually.
Political scientist J.P. Lewis describes Higgs's approach as 'different,' contrasting with traditional campaign norms.
Both the Liberals and Greens have maintained a more visible campaign presence with daily events and extensive platforms.