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4w ago

New Brunswick Eliminates Personal Liquor Import Limits, Opens Direct-to-Consumer Sales

Regulations to designate participating provinces are still being drafted, leaving consumers without clear guidelines on cross-border orders.

A sign for a New Brunswick liquor store in the town of St. Andrews, N.B., on Tuesday, May 6, 2025. THE CANADIAN PRESS/Graham Hughes
New Brunswickers can now legally bring as much alcohol as they want back into the province.

Overview

  • As of July 7, amendments to the Liquor Control Act have lifted all personal import caps on alcohol entering New Brunswick.
  • The government is drafting regulations to identify which Canadian provinces and territories will be approved for direct-to-consumer alcohol sales.
  • Public notification of both the lifted limits and eligible jurisdictions has been limited, causing uncertainty for consumers and producers.
  • The reforms respond to U.S.–Canada tariff disputes by easing interprovincial trade barriers and expanding consumer choice.
  • The changes mark a sharp break from longstanding rules upheld by the 2018 Supreme Court decision and aim to broaden market access for local alcohol producers.