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New Book Reveals Trump's High-Stakes Negotiations and Behind-the-Scenes Drama on 'The Apprentice'

Ramin Setoodeh's 'Apprentice in Wonderland' uncovers Donald Trump's salary demands, conflicts with Jeff Zucker, and interactions with contestants.

  • Trump requested $6 million per episode for Season 2 of 'The Apprentice', citing higher ratings than 'Friends'.
  • Jeff Zucker, then head of NBC, initially rejected Trump's demand, leading to tense negotiations.
  • Trump's relationships with Hollywood figures, including the Kardashians, soured over political differences.
  • Several Black contestants from 'The Apprentice' accused Trump of racism and perpetuating negative stereotypes.
  • The book details numerous instances of Trump's inappropriate behavior towards female contestants.
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