New Book 'Play Nice' Chronicles Blizzard's Tumultuous History

Jason Schreier's latest work explores the rise, challenges, and future of Blizzard Entertainment amid industry changes.

The book details Blizzard's evolution from its early successes with games like Warcraft III to recent struggles, including internal conflicts and legal issues.
It highlights Blizzard's transformation post-World of Warcraft's release, marking a shift from 'Old Blizzard' to 'New Blizzard.'
Blizzard's numerous canceled projects, such as a Star Wars RTS and a second Diablo III expansion, are revealed, showcasing the company's ambitious but often unrealized ideas.
The impact of Blizzard's mergers and acquisitions, particularly with Activision and Microsoft, is examined, reflecting on cultural and operational changes.
Personal anecdotes from developers, including emotional challenges faced by figures like Diablo III director Jay Wilson, provide a human perspective on the company's journey.