Overview

• New Balance confirmed on July 9 that Rosalía will serve as its global ambassador, marking the brand’s latest cultural partnership.
• President Chris Davis said the Grammy-winning artist embodies New Balance’s heritage of independence, creativity and challenging conventions.
• Rosalía highlighted her enduring passion for fashion and her excitement to co-create with a brand she’s admired for years.
• The collaboration launches a five-chapter film series produced by American Haiku, featuring Alex Prager’s direction and Robert Elswit’s photography.
• The campaign also introduces the New Balance 204L lifestyle sneaker, which combines retro silhouettes, premium suede and 2000s-inspired technology, arriving in Mexico on August 26.