New Balance Secures Multiyear Partnership with WNBA

The athletic brand aims to lead in women's sports, featuring rookie Cameron Brink in major campaigns.

New Balance joins Nike, Adidas, Puma, and Under Armour as official WNBA partners.
The partnership will include broadcast, digital, and retail content centered around Cameron Brink.
Brink, the Los Angeles Sparks rookie, signed with New Balance while at Stanford and is recovering from an ACL tear.
The WNBA is experiencing significant growth in attendance and viewership, contributing to the league's rising valuations.
New Balance's sales surged by 22% last year, driven by the chunky shoe trend and expanding women's sports market.