Overview
- New Balance unveiled Cooper Flagg’s official personal logo at its NBA China store in Macao while Flagg is in the city with the Dallas Mavericks for the NBA China Games.
- The mark is a stylized “CF” with pine‑tree cutouts along its edges, a design Flagg said reflects his name and his Maine upbringing.
- The reveal coincides with the Mavericks’ two preseason games in Macao against the Houston Rockets, giving the brand and player a live international audience for the launch.
- New Balance first signed Flagg in August 2024, and the company has built on his on‑court profile after he was the No. 1 pick in 2025 and won 2025–26 NBA Rookie of the Year.
- The logo will feed product and marketing activity tied to Flagg’s image, though early social reaction has been mixed with some critics calling the design underwhelming.