Overview

• Shut Up, Bitch! Der Kampf um Männlichkeit airs on ARD’s Das Erste at 22:50 and runs about 45 minutes.
• The documentary follows Alex from Munich, who describes being steered by recommendations from fitness content into gender hostilities.
• High-reach creators on YouTube, TikTok and Instagram promote traditional gender roles, dismiss feminism and, in some cases, condone violence against women.
• British YouTuber Hamza97 is highlighted as a prominent figure who converts his audience into paying customers through workshops marketed under masculinity branding.
• Political consultant Johannes Hillje warns that right‑wing actors weaponize these narratives for campaigns, exploiting gaps left by parties that have failed to engage young men.