Overview
- The DFB will switch from Adidas to Nike on January 1, 2027, ending a 77‑year partnership, with the new contract reported at about €100 million per year.
- Neuendorf says new funds will be directed selectively rather than spread broadly, focusing on women’s football, youth development, the amateur game, and national teams.
- The DFB plans major backing for a Frauen‑Bundesliga spin‑off into a new company, with reporting indicating roughly €100 million in federation costs to accelerate professionalization.
- Leadership credits the improved finances not only to the Nike deal but also to savings measures, media agreements, and a foundational contract with the DFL.
- Neuendorf presents a positive bilan ahead of the November 7 DFB‑Bundestag, where his re‑election is widely expected after a term he describes as a cultural and organizational transformation.