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Netherlands Launches Nationwide 'Denk Vooruit' Campaign to Prepare for Major Outages

The campaign urges households to plan for 72 hours without power to free up responders for those who need help first.

Overview

  • The alarm-style message 'Nederland valt uit' rolled out from early morning across TV, radio, social media, public transport, webshops, and ATMs.
  • Officials ask residents to create a household emergency plan, assemble a 72-hour kit, and discuss arrangements with family and neighbors.
  • Municipalities and safety regions are developing local information and emergency support points, with Tilburg and Amstelveen outlining preparations.
  • Every household will receive a printed booklet with preparation tips between November 25 and December 10.
  • Radio is highlighted as a resilient information source, with regional broadcasters designated as emergency stations for updates during outages.