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Netherlands Launches 'Denk Vooruit' Campaign To Strengthen 72-Hour Emergency Readiness

Officials emphasize 72-hour self-reliance to ease pressure on services during disruptions.

Overview

  • The nationwide actiedag began overnight with roadside signs and from 06:00 a synchronized message—‘Nederland valt uit’—across TV, radio, social media, public transport, webshops and ATMs.
  • Framed by concern over plausible outages to electricity, gas and water, the campaign asks residents to make a simple plan, assemble a 72-hour kit and discuss arrangements with others.
  • A government press conference is scheduled for 18:00 to explain the initiative and provide further details.
  • Every household will receive a preparedness booklet between 25 November and 10 December, with the same guidance available online.
  • Municipalities and safety regions, including Tilburg and Amstelveen, are developing local measures and identifying emergency support points for prolonged outages.