Netflix's 'What We Watched' Report Sparks Industry Debate

While the data release is praised for its transparency, concerns about lack of real-time data and third-party verification persist.

Netflix recently released its first-ever 'What We Watched' report, a comprehensive look at hours viewed of Netflix titles, covering a six-month period from January to June 2023.
The report has been praised for its transparency, but advertisers and industry experts have mixed feelings, citing a lack of third-party verification and real-time data.
The data release could provide key context for creators and producers, as it shows how titles compare to one another beyond the weekly top 10 lists.
Despite the push for transparency, Netflix's competitors are unlikely to follow suit due to concerns about revealing their smaller audiences and potential impact on stock prices.
Netflix's data release comes amid a broader industry shift towards transparency, following strikes by Hollywood writers and actors demanding more data transparency.