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Netflix’s 'Variety' Slated to Begin Filming in July with Son Ye Jin and Jo Yu Ri in Talks

Directed by Kim Yong Hoon under CJ ENM’s banner, the series will expose K-pop’s dark undercurrents ahead of its July shoot.

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Variety: Son Ye-Jin To Join Forces With Squid Game Fame Jo Yu-Ri, Role Inspired By ADOR Ex-CEO Min Hee-Jin: Report

Overview

  • Now in pre-production, Variety is set to roll cameras in July 2025 and wrap by February 2026.
  • Son Ye Jin and Jo Yu Ri have been approached for the lead roles, though neither has formally signed on.
  • Son Ye Jin’s team confirms she received an offer but is still reviewing the script.
  • Produced by CJ ENM and directed by Kim Yong Hoon, the thriller will delve into the darker side of South Korea’s K-pop industry.
  • Son Ye Jin is eyed for a character inspired by former ADOR CEO Min Hee Jin, while Jo Yu Ri is expected to portray a member of a fictional K-pop idol group.